Company: Sally Beauty
Location: Denton, TX
Position: Internship
Department: Hospitality, Event and Tourism Management

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Responsible for the creation, execution, and logistics of STUDIO by Sally’s educational events. Provides support to the STUDIO leadership team to ensure event attendance for the salon that brings the educational STUDIO by Sally experience to life. This position is hybrid and reports into our corporate office in Denton Texas on Tuesdays and Wednesdays of each work week.

"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Primary Duties

Operations:

• Creates outline for traffic-driving events through grass roots efforts.
• Builds annual event strategy aligned with seasonal customer preferences (blonding in summer, red in fall, etc.).
• Leads the coordination and execution of all end-to-end process and logistics associated with the running of successful educational Salon events in STUDIO.
• Creates a playbook of event planning process and logistics to be used in all STUDIO store events.

Brand:

• Engages with local communities and ongoing outreach to support attraction of new consumers and professional stylist communities. Builds and maintains relations with STUDIO’s local community partners.
• Partners with Social Media and Marketing Manager to provide details of events i.e., dates, times, locations, vendors, etc.
• Track and document all outreach efforts creating a library of potential community events & partners to work with in the future.

People:

• Maintains ongoing communication and coordination with STUDIO stylists and stores to ensure smooth execution of the event, necessary training, and support activities.
• Oversees the event execution to ensure that it occurs as intended.
• In partnership with STUDIO Operations, communicates event planning process with STUDIO team members, support center departments, store operations team and vendors where needed.

Sales:

• Track sales generation and customer participation for all events.
• Collect and report feedback from stores, vendors and customers on event preparation and execution

Knowledge/Skills and Abilities:

• High School Diploma or equivalent required
• Ability to collaborate with cross functional teams
• Excellent oral and written communication skills
• 1+ years of event planning and/or project management experience preferred

Competencies/Attibutes:

• Strong written and oral communication skills
• Comprehends the balance between community/engagement and driving brand/product adoption
• Strong project management and planning skills
• Analytical mindset and strong business acumen
• Excellent interpersonal skills
• Self-starter who works with minimal direction