University of North Texas 
ABOUT US
Message from the Director
Welcome to the School of Merchandising & Hospitality Management,
The School of Merchandising & Hospitality Management (SMHM), housed within the G. Brint Ryan College of Business, is centered on the world’s largest consumer-focused industries—Hospitality and Retail. Our nationally ranked and accredited programs offer opportunities for students to work with world-class research faculty as well as meet industry professionals who serve as guest lecturers, project mentors, and internship supervisors. These constituents play a key role in strengthening our ability to provide extraordinary experiences for our students.
Our faculty are committed to ensure that students become problem solvers, critical thinkers, and creative innovators. Seventy-two percent of new graduates from our school land careers in their chosen field. Their jobs, their titles, and their career paths are each distinct, but the common thread that makes an SMHM alum special is their preparedness to create memorable customer experiences in their chosen careers.
The Academic Advising team in SMHM is the best! You will meet your advisor and work with them throughout your academic career. They are supportive professionals that will empower you to get the most out of your years in the college. When students find us, they know they have found a place to ‘call home.’
We invite you to explore our website and learn about the degree programs, the faculty and staff, student activities, and planned events that make SMHM a special place. We want to make sure you thrive. When you become a student in SMHM, you find a place that nurtures, challenges, and prepares you for exciting careers that lie ahead.
We are the people place. Join us!
Go Mean Green!
Christy Crutsinger
Director, School of Merchandising & Hospitality Management
Distinguished Teaching Professor
About Us
At the College of Merchandising, Hospitality & Tourism (CMHT), we are the innovators, dreamers, and go-getters of the future. Having seen many changes over the course of nearly 110 years of existence, CMHT’s degree programs and extracurricular activities reflect a long history of creative thinking and globally-oriented problem solving.
Our seasoned, industry-savvy faculty and staff work to provide the most unique, rewarding student experience through hands-on, intensive courses in the Consumer Experience, Digital Retailing, Hospitality, Fashion, Merchandising and Tourism fields, as well as extracurricular clubs and career expos. We are home to the first ever, ACPHA-accredited Hospitality program, the first Digital Retailing B.S., and the nation’s largest Merchandising program in the nation.
At CMHT, we don’t just provide experience—we build leaders. CMHT challenges you to find your niche!
Our Mission
The mission of the College of Merchandising, Hospitality and Tourism is to transform
learning, research and engagement for a global experience economy.
Our Vision
Our vision is to lead the paradigm shift in learning and research of digitally networked,
sustainable and socially responsible products and services for empowered consumers
in the global economy.
Faculty/Staff Resources
History
What started as the Department of Domestic Science within the School of Education
in 1910 soon became Home Economics, serving as the framework for the merchandising,
hospitality, and tourism management and digital retailing courses we offer today.
Annual Performance Review
Promotion and Tenure guideline