M.S. in Hospitality & Tourism Data Analytics

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April 26th, 2024

The Master of Science degree in Hospitality & Tourism Data Analytics (HTAN) provides students a new path in combining theory with applications to meet the increasing need for highly skilled hospitality/tourism data analysts who can analyze the growing amount of data confronting in the hospitality/tourism industry, and transform it into usable information for use in decision-making.

The 30 credit-hour Master of Science degree in Hospitality & Tourism Data Analytics (HTAN) is a STEM degree that is offered by an interdisciplinary collaboration between the Department of Hospitality Management and the Toulouse Graduate School. The program offers rigorous training in statistical analysis and computational techniques and provides mastery of data analysis applicable to the hospitality/tourism industry.

The M.S. in Hospitality & Tourism Data Analytics (HTAN) focuses on prescriptive and predictive techniques to anticipate and solve problems in a forward-looking approach. Students in the program study 15 hours of analytic courses with topics in data analytics, large data visualization, and big data retrieving and analysis. Students also take 15 hours of hospitality managerial application courses such as issues and trends, hotel operations, strategic management, and other hospitality/restaurant/event/tourism-related content courses.

The Master of Science in HTANcan be completed 100% online or in a blended mode.

Program-Level Student Learning Outcomes

Upon graduating with a Master of Science in Hospitality Management, students will be able to:

  • Demonstrate, apply, and assess theoretical knowledge pertaining to the hospitality and tourism industry.
  • Exemplify critical thinking in decision-making in hospitality and tourism management.
  • Assess exemplary and innovative management, leadership and teamwork strategies for hospitality and tourism organizations.
  • Apply data analysis techniques to the solution of real-world business problems in the hospitality and tourism industry.
  • Communicate effectively with data.



Marketable Skills

  • Advanced hospitality/tourism knowledge
  • Hospitality strategic planning
  • Evaluate growth/competitive strategies
  • Design effective data presentation/communication strategy
  • Object-Oriented programming & analysis

Expected time to earning a degree:

The Master of Science in HTAN degree requires 30 credit hours to complete. Students will be able to finish the program in three long semesters (3 courses each semester) plus a summer (1 course).


Career Opportunities:

  • Senior data integration analyst
  • Business analyst/Lead data analyst
  • Revenue management data analyst (hotels, airlines)
  • Travel management specialist
  • Travel data analyst
  • Director of market analytics, And more!

Top Companies with such job postings:

Hilton, Marriott, Hyatt, Disney, Expedia, Carnival Cruise Line, Princess Cruises, American Airlines, Southwest, etc.

(The LightCast report was pulled for the State of Texas.)


Degree Requirements







Students in the Hospitality Management program have various opportunities for seeking financial support and competitive awards.  

Costs of tuition and fees at UNT can be determined at https://admissions.unt.edu/tuition-costs-aid. This includes a tuition and fee calculator, which can help determine expected costs related to each semester based on full-time student status of resident or non-resident.

Fees may vary depending on the type of course taken, residency status of student, etc. https://sfs.unt.edu/explanation-fees. If you are classified as a non-resident student living outside of Texas while taking UNT courses (typically online) then an Out-of-State Teaching Fee is charged in lieu of tuition and instructional fees.



Graduate Student Handbook


Xi Yu Leung, Ph.D.

Associate professor & HTM Graduate Coordinator