Bachelor of Science in Consumer Experience Management

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The Consumer Experience Management program prepares graduates for a new standard in meeting customer’s expectations and engagement with products and services. By taking courses in consumer behavior, data analytics, and digital applications, students develop marketable skills that can be applied across the breadth of consumer product segments and consumer services. Graduates of the program are adept at analyzing and visualizing data, developing seamless, personalized experiences for consumers, optimizing consumer experience through strategic decision making, and creating value for consumers across industries.

Food, beverage, apparel, home, fashion, entertainment, media, travel, tourism, beauty, health and wellness, automotive, sporting, media, and electronics are just a few of the exciting consumer product and service industries seeking graduates of this flexible degree program. Students in Consumer Experience Management may select either one or two interdisciplinary concentrations ranging from 15 to 33 hours each that reflect their personal career interests.

Graduates of this program pursue careers as:

  • Consumer Experience Directors
  • Strategy Managers
  • Digital Consumer Experience Managers
  • Directors of Immersive Consumer Experiences
  • Experience Design Managers
  • Digital Consumer Solutions Managers
  • Directors of Consumer Insights
  • Consumer Analysts