Bachelor of Science in Digital Retailing

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The Digital Retailing program at UNT is unique among U.S. universities. The program prepares students to understand the unique characteristics of the digital and brick-and-mortar formats and how to leverage omnichannel experiences.

UNT Digital Retailing program offers innovative and industry-relevant courses that prepare students to compete in this digital-driven retail landscape. The curriculum is structured to develop versatile digital retailing competencies in content management systems, digital platforms, digital retail analytics, digital retail strategies, social media marketing, SEO marketing, user experience, website design, and content development and strategy.

Graduates of the program pursue careers as:

  • E-commerce managers
  • E-commerce merchandisers
  • Web analytics specialists
  • Forecasting and planning specialists
  • Usability and A/B testing specialists
  • Search engine optimization/search engine marketing managers
  • Project managers
  • Social media managers