B.S. in Digital Retailing

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UNT’s Digital Retailing Program is the only one of it’s kind in the nation. The program focuses on the innovative aspects of ecommerce, and consists of industry-relevant courses to prepare students to complete in this digital driven landscape.

The digital retailing program gives students a comprehensive foundation in ecommerce, websites and digital platforms, digital retail analytics, digital retail marketing strategies, search marketing, SEO, social media marketing, CRM, user experience and design, content development and strategy and website design.

We work with industry partners in the digital, tech and ecommerce retail verticals to provide opportunities for mentoring, internships and employment upon graduation.




UNT is one of the most affordable universities in Texas – and a lower tuition means a higher return on your academic career.


Graduates can pursue careers such as:

  • E-commerce managers
  • E-commerce merchandisers
  • Web analytics specialists
  • Forecasting and planning specialists
  • Usability and A/B testing specialists
  • Search engine optimization/search engine marketing managers
  • Project managers
  • Social media managers
  • and many more...


Hear from our students



Contact Us

Malini Ratnam


Digital Retailing Degree Program Coordinator

Jon Bartlett, M.Ed.

Asst. Director

Advises all Digital Retailing students


Corporate and Academic Partnerships