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Graduate
Hospitality Management Hospitality & Tourism Data Analytics International Sustainable Tourism (MIST) Merchandising and Consumer Analytics Merchandising and Digital Retailing
Graduate certificates
Graduate Certificate in Digital Retail MerchandisingGraduate Certificate in Event ManagementGraduate Certificate in Hospitality Management
Interdisciplinary Ph.D.
- People
Swagata Chakraborty, Ph.D.
Swagata Chakraborty, Ph.D.
Assistant Professor
Swagata.Chakraborty@unt.edu
940-565-2689Selected Research Publications
Chakraborty, S. & Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions. Sustainability, 14(18), 11560.
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- 5-year impact factor: 3.889 (2021)
- CiteScore: 5 (2021)
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Chakraborty, S. & Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. [10.1108/JFMM-07-2021-0191]
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- 5-year impact factor: 4.667 (2021)
- 2021 impact factor: 4.184
- Scopus CiteScore: 5.7 (2021)
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Chakraborty, S. & Chattaraman, V. (2021). Acculturative stress and compensatory consumption through symbolic self-completion among first-generation Asian-Indian immigrants in the U.S. International Journal of Consumer Studies [https://doi.org/10.1111/ijcs.12731]
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- Impact factor: 7.096
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Chakraborty, S. & Sadachar, A (2021). Predicting Indian consumers’ purchase intention from western apparel brands. Journal of Fashion Marketing and Management, 25(3), 407-429. [https://doi.org/10.1108/JFMM-02-2020-0017]
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- 5-year impact factor: 4.667 (2021)
- 2021 impact factor: 4.184
- Scopus CiteScore: 5.7 (2021)
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Khare, A., Sadachar, A., & Chakraborty, S. (2021) Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior. Journal of Fashion Marketing and Management.
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- 5-year impact factor: 4.667 (2021)
- 2021 impact factor: 4.184
- Scopus CiteScore: 5.7 (2021)
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Sadachar, A., Kseniya, K., & Chakraborty, S. (2021). The role of sustainable visual merchandising practices in predicting retail store loyalty. International Journal of Fashion Design, Technology and Education.
[https://doi.org/10.1080/17543266.2021.2014985]
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- Impact factor: 2.4 (2020)
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Chakraborty, S. (2015). Impact of art forms of Naga tribe with special emphasis on their costumes and jewelry on the contemporary fashion industry. Journal of the Indian Anthropological Society, 50(2/3), 175-192.
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- Impact factor (2016): 0.67
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