Study of web site interface design principles, web usability and digital merchandising tools for optimizing digital retailing performance. Analysis and applications of consumer data to design and manage consumer experience in digital platforms.
Prerequisite(s): Basic knowledge and understanding of statistical terminologies and proficiency in Excel are required for customer data analysis.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
- Home
- Future Students
- Student Resources
Student Resources
- Academics
Academics
Graduate
Hospitality Management Hospitality & Tourism Data Analytics International Sustainable Tourism (MIST) Merchandising and Consumer Analytics Merchandising and Digital Retailing
Graduate certificates
Graduate Certificate in Digital Retail MerchandisingGraduate Certificate in Event ManagementGraduate Certificate in Hospitality Management
Interdisciplinary Ph.D.
- People
MDSE 5710 Digital Optimization (O)
- Academics