This course is designed to expose students to the Digital Retailing industry and engage them in an intense study of key impact online businesses. The route begins in Seattle, then travels south to the Silicon Valley in San Francisco, which are both prime locations for pursuing a career in eCommerce and digital occupations. Students benefit from an exclusive behind the scenes viewpoint, meeting with industry executives and experiencing firsthand how websites are built and maintained as well as how the supporting technologies are integrated and utilized. During this fast-paced 5 day living and learning experience, students tour corporate headquarters facilities of marquis retailers and social media giants while also experiencing the sights, sounds and tastes of the U.S. West coast.