In an effort to keep CMHT students atop the industry’s trends and skills, the college has partnered with Salesforce and Semrush to offer training and certifications in their software. Lecturer and Digital Retailing Program Coordinator, Malini Ratnam pushed to bring these platforms exclusively to CMHT to develop the technical skills of our students. Digital CRM and supply chain classes will implement Saleforce in their projects; whereas the Digital Retailing Strategies course will utilize Semrush and will be able to earn a certification in that software at the end of the course to show mastery in key, career-ready skills, making them even more sought out in the industry as the field becomes more and more competitive each year.

Salesforce is a cloud-based software that provides customer relationship management (CRM) solutions focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. It strives to facilitate solutions in every industry including retail by driving loyalty and connecting physical and digital shopping experiences. According to Forbes, Salesforce is the best CRM software of 2024 for reporting and analytics.

Semrush is an all-in-one tool for improving online visibility of a brand or company and discovering marketing insights. Their tools help marketers with SEO, Paid ads, content marketing, and competitive research. Forbes named Semrush as best SEO software in 2024 for power users as it is “one of the most powerful and feature-rich SEO apps available today.”