Theoretical and methodological introduction to Link Analysis (also called, Webometrics) from the perspective of Social Network Analysis: collecting, analyzing, visualizing and interpreting a large cloud of favorites, comments, tags, likes, ratings and links that are applicable across various business sectors.
Prerequisite(s): Familiarity with the basics of multivariate analysis (i.e., correlation/regression/structural equation modeling) and a statistical software package such as SPSS or SAS, and consent of instructor.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
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