Creating and managing customer experiences of tangible and intangible products and services that link merchandising and hospitality segments. Applying merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.
Prerequisite(s): None.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
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Hospitality Management Hospitality & Tourism Data Analytics International Sustainable Tourism (MIST) Merchandising and Consumer Analytics Merchandising and Digital Retailing
Graduate certificates
Graduate Certificate in Digital Retail MerchandisingGraduate Certificate in Event ManagementGraduate Certificate in Hospitality Management
Interdisciplinary Ph.D.
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CMHT 5600 Managing Customer Experiences (O)
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