Analyze internal, external and situational factors that influence promotion strategies including advertising, public relations, promotions and salesmanship. Formulate and judge promotion strategies that generate added economic value to textile, apparel, home furnishings, or hospitality products or companies.
Prerequisite(s): None.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
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Hospitality Management Hospitality & Tourism Data Analytics International Sustainable Tourism (MIST) Merchandising and Consumer Analytics Merchandising and Digital Retailing
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Graduate Certificate in Digital Retail MerchandisingGraduate Certificate in Event ManagementGraduate Certificate in Hospitality Management
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CMHT 5550 Promotional Strategies (O)
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