Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.
Prerequisite(s): None.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
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Hospitality Management Hospitality & Tourism Data Analytics International Sustainable Tourism (MIST) Merchandising and Consumer Analytics Merchandising and Digital Retailing
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Graduate Certificate in Digital Retail MerchandisingGraduate Certificate in Event ManagementGraduate Certificate in Hospitality Management
Interdisciplinary Ph.D.
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CMHT 5440 Consumer Theory (O)
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