CMHT 5300 Research Methods

Critical evaluation of research methods in merchandising and hospitality management fields. Develop research framework and formulate research design questions. Enhance research skills through writing a thesis proposal or research proposal.

Prerequisite(s): None

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

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 MDSE 5330 Consumer Analytics (D)

Application of various consumer research methodologies including descriptive and predictive analysis in developing effective business strategies. Solving complex problems and providing viable solutions using analytics tools and data visualization programs. 

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

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ADTA 5130 Data Analytics (O)

Provides an overview of quantitative methods essential for analyzing data, with an emphasis on business and industry applications. Topics include identification of appropriate metrics and measurement methods, descriptive and inferential statistics, experimental design, parametric and non-parametric tests, simulation, and linear and logistic regression, categorical data analysis, and select unsupervised learning techniques. Standard and open source statistical packages are used to apply techniques to real-world problems.

Prerequisite(s): Undergraduate statistics course, ADTA 5100, or equivalent.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $24.70