Assistant Manager of Group Sales

Thursday, November 30, 2023


Company: Crayola Experience
Location: Plano, TX
Position: Full-Time Position
Department: Hospitality, Event and Tourism Management

Apply online at Assistant Manager of Group Sales | Crayola Experience- Plano (ultipro.com)

GENERAL SUMMARY:
Create a group sales strategy that will generate new and return business to Crayola Experience. Develop sales territories and generate incremental profitable revenues from bus groups, social markets, meetings, and corporate groups.  Educate the local and external markets on the Crayola Experience.  Direct the Group Sales staff on all aspects of newly contracted groups.  Provide weekly/monthly reports by category and plan forecasts for Group Sales.

PRINCIPAL DUTIES & RESPONSIBILITIES:

  • Achieve annual sales goals and objectives.
  • Responsible for all department ticket sales by managing group sales force as well as contacting new group accounts each week to promote visitation to the Crayola Experience.
  • Achieve sales goals established with the department head and general manager.
  • Prepare and distribute daily, weekly & monthly reports for various Group Sales categories affected by all group business.
  • Provide weekly/monthly reports and budget forecasts for Group Sales.
  • Establish weekly call pattern that will generate new accounts and service existing accounts for new and return business.
  • Manage Group Sales staff’s generation of new and return group business via sales calls, telemarketing, sales blitzes, email blasts, newsletters, mailings, tradeshows, etc.
  • Cooperate and work with other departments, in sharing leads and/or any other activity that will generate new business.
  • Orchestrate with other department heads to communicate and accommodate special group events and planning needs.
  • Coordinate exhibits setup and development and represents Crayola Experience at tradeshows.
  • Oversee collateral material distribution in the market to increase awareness of Crayola Experience.
  • Develop sales tools, collateral, kits etc.
  • Oversee the billing and collection of all Group Sales; post charges and payments accordingly.
  • Manages sales team employees; including training, time/attendance and performance management.

JOB SPECIFICATIONS: 

  • Must have at least 5 years sales experience.
  • Previous experience managing a sales team
  • Previous experience developing sales presentations, sales collateral  & kits
  • Previous experience sales forecasting preferred
  • Required to work evenings, weekends, and holidays.
  • Must have reliable transportation (properly insured and registered vehicle) for travel to potential customer sites.
  • Demonstrated ability to adhere to appropriate guest service, admission and programming procedures and policies.
  • PC proficient to input group reservation information into the scheduling software database.
  • Experience with CRM software required.
  • Strong interpersonal and organizational skills required.
  • Effective oral and written communications skills coupled with strong interpersonal skills.
  • Must have a good command of the English language, both written and verbal.
  • Demonstrated ability to manage multiple functions and multitask.

SUPERVISORY RESPONSIBILITIES:
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.  This position will supervise a multiple Group Sales personnel. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.