PROFESSIONAL TRACK

Merchandising theory, principles and practice applied to the strategic planning, developing and presenting of textile, apparel and home furnishings product lines. How consumer driven markets motivate product sourcing, pricing, assortment, styling and timing in the global distribution pipeline.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

CMHT 5300 Research Methods

Critical evaluation of research methods in merchandising and hospitality management fields. Develop research framework and formulate research design questions. Enhance research skills through writing a thesis proposal or research proposal.

Prerequisite(s): None

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

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CMHT 5200 Mixed Methods Research for Consumer Markets

Introduces students to the theories, design and applications used in mixed-methods research as it pertains to social and human inquiry. Students learn how qualitative and quantitative consumer data can be integrated to answer complex research questions.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

No credit given until problem in lieu of thesis is completed.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

• ADTA 5130 - Data Analytics I
• ANTH 5032 - Ethnographic and Qualitative Methods for Non-Majors
• CMHT 5400 - Quantitative Data Analysis: Applications in Merchandising & Hospitality Management
• CMHT 5610 - Network Analysis Visualization (NAV) for Social Media Marketing
• JOUR 5260 - Qualitative Research
• MDSE 5330 - Consumer Analytics and Data Visualization
• MDSE 5800 - Social Media Analytics: Data Visualization and Insights
• or the consent of the advisor

Experiential learning in industry centers for fashion, home furnishings, and/or hospitality provides a context for career development as well as an overview of the industry at work. Students collect and synthesize primary and secondary data into comprehensive analyses for career opportunities, trends, brands and other appropriate elements for the fashion, home furnishings, and hospitality industries.

Prerequisite(s): Consent of college.

Meets with CMHT 4000.

Pre-trip and post-trip classes are required. No more than three hours of field study may be used to fulfill degree requirements.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Study and application of visual merchandising in a virtual format. Emphasis on merchandising processes that convey product characteristics to the consumer from production through distribution. Development of web site using computer software

Prerequisite(s): DRTL 2090 or HFMD 2400 or MDSE 2490; DRTL 3090; MKTG 4620; or consent of instructor.

Meets with DRTL 4090.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Strategic perspective of fashion-oriented products in a dynamic marketplace. Included are case analyses of merchandising principles practiced by representative companies. Interpretations of global trends and issues affecting multi-channel distribution.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Analysis of current issues, trends and future projections influencing the field of either hotel and restaurant management or fashion merchandising.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Research projects with implications for marketers in textile, apparel, home furnishings or hospitality industries. Emphasis is on conceptualizing problems, analyzing and interpreting data, and writing for industry and/or scholarly dissemination.

Prerequisite(s): CMHT 5100 and CMHT 5300; or consent of instructor.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Major areas of human relations skills necessary for managing employees and customers in merchandising and hospitality management are studied. Topics include employee supervision, motivation, communication, training, management development, problem-solving, decision making and stress management.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Analyze internal, external and situational factors that influence promotion strategies including advertising, public relations, promotions and salesmanship. Formulate and judge promotion strategies that generate added economic value to textile, apparel, home furnishings, or hospitality products or companies.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Examines fundamental business tools for the pursuit of sustainable development to business operation in apparel and home furnishings enterprises.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Creating and managing customer experiences of tangible and intangible products and services that link merchandising and hospitality segments. Applying merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40

Using the case study method, students apply merchandising theory, principles, and practices to industry scenarios. Emphasis on problem solving, creative thinking, fact-finding, data analysis, and data interpretation involved in business operations. Focus on the development of leadership skills while functioning in small and large groups.

Prerequisite(s): MDSE 3510 or MDSE 5010.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Explores the dynamics of service excellence in the merchandising and hospitality industries. How consumer-driven trends motivate service approaches, management and training procedures, and their impact in the marketplace.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Study of web site interface design principles, web usability and digital merchandising tools for optimizing digital retailing performance. Analysis and applications of consumer data to design and manage consumer experience in digital platforms.

Prerequisite(s): Basic knowledge and understanding of statistical terminologies and proficiency in Excel are required for customer data analysis.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Analysis and application of digital information exchange technology related to textile, apparel, home furnishings and other fashion-oriented products. Emphasis on distribution, merchandising, e-commerce and sales.

Prerequisite(s): None.

Meets with MDSE 6750.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Provides a holistic overview of digital retailing strategies through examination of merchandising, marketing and customer experience strategies in digital marketspaces. Focuses on how to help organizations make intelligent decisions while conducting business in the digital age. Emphasis is on the understanding of digital technologies and critically evaluating their influence, particularly on digital channel strategies.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Arranged.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Prerequisite(s): None.

May be repeated for credit as topics vary.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Provides introductory teacher education preparing graduate students to enter into a first teaching assignment with knowledge of how to prepare, likely challenges, and facilitation of student learning.

Prerequisite(s): Merchandising or hospitality management master’s status.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Introduction to the laws and regulations which influence business and management decisions in the merchandising and hospitality industries. Provides a practical knowledge of the law and operation of the legal system. Focuses on the management techniques for minimizing risks associated with legal liability.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Arranged.

Prerequisite(s): Consent of instructor.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Theoretical and methodological introduction to Link Analysis from the perspective of Social Network Analysis: collecting, analyzing, visualizing and interpreting a large cloud of favorites, comments, tags, likes, ratings and links that are applicable across various business sectors.

Prerequisite(s): Familiarity with the basics of multivariate analysis and a statistical software package such as SPSS or SAS, and consent of instructor.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40

Based on the Network Analysis and Visualization (NAV) process model; articulates the analysis, interpretation and visualization of big data collected from online networks in social media. Draws on the foundation of CMHT 6500 to synthesize network analysis and graph theory in the broader fields of digital retailing theories.

Prerequisite(s): CMHT 6500 or consent of instructor.

Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40