Students earning a Master of Science degree in Merchandising and Digital Retailing prepares students to become leaders in the global industry as well as scholars in higher education
The Master of Science degree in Merchandising and Digital Retailing offers flexibility to the student by offering an integrated program of study that prepares students to solve complex problems, create new opportunities in competitive markets, and to understand components that support successful consumer-driven businesses, focusing on the management of products, services, and experiences in a consumer-driven global market. Graduate coursework in research methods, research applications, merchandising strategies, international sourcing, and consumer theory prepare students for careers in industry or higher education.
The Master of Science in Merchandising and Digital Retailing offers two tracks, Professional and Research. The Master of Science in Merchandising and Digital Retailing with 30 hours, is a Professional track, and is targeted toward industry professionals of today and tomorrow. The program prepares global leaders who are competent in industry-specific processes, ethics and sustainability, business strategy, technology applications, and data analytics.
The Master of Science in Merchandising and Digital Retailing with 33 hours, is a Research track that prepares students for careers in research and teaching. Through independent study and faculty mentorship, student apply critical thinking and problem-solving skills to solve industry problems. The program culminates in the preparation of a thesis.