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Program Core

  • ADTA 5130 - Data Analytics I
  • ADTA 5230 - Data Analytics II (or) CMHT 5400 - Quantitative Data Analysis: Applications in Merchandising & Hospitality Management
  • CMHT 5200 - Mixed Methods Research For Consumer Markets (or) CMHT 5300 - Research Methods in Merchandising and Hospitality Management
  • MDSE 5330 - Consumer Analytics and Data Visualization
  • MDSE 5570 - Merchandising Analytics For Retail Buying Strategies
  • CMHT 5770 - Digital Strategies & Consumer Insight
  • MDSE 5800 - Social Media Analytics: Data Visualization and Insights (or) CMHT 5500 - Social Media Analytics using SNA
  • MDSE 5960 - Consumer Insights Using Data Analytics

Prescribed Elective Courses

  • CMHT 5440 - Consumer Theory
  • CMHT 5550 - Promotional Strategies
  • MDSE 5090 - Digital Merchandising
  • MDSE 5240 - Global Retailing
  • MDSE 5500 - Merchandising Strategies
  • MDSE 5660 - Advanced Merchandising Applications
  • MDSE 5710 - Digital Optimization