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The Master of Science degree in Merchandising and Consumer Analytics is a STEM designated program, offering a 100% online, accelerated option and a face-to-face option. The program is designed to meet the growing need for consumer and retail analytics in the industry and helps current and future industry professionals re-tool and learn industry relevant skills.

If students choose the accelerated 100% online option, they will be able to finish the program within a year (dependent on the approved course load). All courses in the accelerated program will be offered 100% online, and course offerings will include 5-week, 8-week, and 16-week courses.

Program Educational Objectives

  • Analyze the interaction of consumer decision making process and understand how data can be utilized to enhance their overall experience.
  • Apply appropriate research methodologies, analytical techniques, and statistical knowledge in proposing a solution to a problem.
  • Design optimal consumer experience through product sourcing, pricing, and assortment.
  • Apply theories and best practices of information/knowledge management to current market needs.

Expected time to earning a degree

The program provides a 100% online, accelerated option and a face-to-face option- the program can be completed in one year by taking 10 courses in 5,8, and 16 week terms, or you can spread the program requirements over two year. If you choose the accelerated 100% online format, students will be able to finish the program in a year or less (dependent on approved course load)

Suchi Acharjya"The MS in Merchandising and Consumer Analytics program is a unique blend of data driven coursework and research-centric curriculum, where students get an incredible opportunity to explore real-world experiences through local and global study tours. Being a research-passionate scholar, I got the chance to get involved in a plethora of academic projects, and a couple of them were presented at numerous international conferences (i.e., The Annual Conference of the International Textile and Apparel Association); however, it would never have been possible without the incredible support and encouragement from the amazing faculty members of SMHM. Additionally, through the exclusive networking events with employers of the USA (i.e., SMHM Career Expo, Leadership lessons), which are organized by the Leadership Academy and Career Center, I obtained meaningful connections that strongly influenced my professional advancement."

- Suchi Acharjya

Contact Us

Kiseol Yang, Ph.D.
Kiseol Yang, Ph.D.
Professor & MDR Graduate Coordinator
mdrgrad@unt.edu
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