Iva Jestratijevic PH.D.

Merchandising and Digital Retailing
Assistant Professor

940-565-2436

Iva.Jestratijevic@unt.edu

Iva Jestratijevic, PH.D.
About
Educational Background
I hold a Ph.D. in Fashion and Retail (The Ohio State University- received 2019), 
as well as another Ph.D. in the Theory of Art and Media 
(University of Arts, Serbia-received 2010), and a B.A in International 
Business and Engineering Management (European University, Serbia).
Industry Career Background
Fashion in every segment of its meaning makes the main backbone of my life.
 My fashion industry career started at the tender age of 15 when 
I have stepped into the world of professional modeling.
 During my modeling career, I had a chance to live across 3 continents 
while working for famous designers and living through their brands.
 In 2000, I won the title of Miss Yugoslavia, and I represented my country 
at the prestigious Miss World Contest. From 2008 to 2016, I have established
 and successfully run personal Fashion management and Consulting business 
focusing on three service domains
: 1.) Fashion and model management, 
2.) Fashion brand development and consulting, and
 3.) Fashion event production (focus on fashion shows, fashion weeks,
 design exhibitions, and retail pop-ups). During this eight-year-long career,
 the major services my company has provided for European, Middle Eastern,
 and North African clients, concentrated mainly on Fashion Week Networks 
and Individual Brands and Designers.
Academic Journey
My current research is focused on sustainability and transformative behavior
. More specifically, I explore the ways in which social and environmental 
initiatives perpetuate sustainable transformation, assuring corporate, 
collective, and personal well-being. I am also interested in the boundary 
conditions that prevent the translation of motives into action.
 Research topics in which I am interested include the following:
  • Fashion brands and sustainability reporting practice 
  • Transparency, and greenwashing
  • Social and environmental business strategies 
  • Circular production (e.g., recycling, re-use, repurposing, and rot)
  • Waste management for textiles, and apparel
  • Responsible supply chain management
  • Sustainable packaging 
  • Consumers’ engagement in sustainable and collaborative consumption
Selected Awards

2023 ITAA Rising Star Award - https://itaaonline.org/page/RisingStarAward

2023 CMHT Research Award 

Selected Monograph
Jestratijevic, I. (2023). The Business of Sustainability in Fashion. Following 
the Threads. Denton: UNT Press. Forthcoming. 
https://untpress.unt.edu/catalog/jestratijevic-business-of-sustainability-in-fashion

Jestratijevic, I. (2011). Fashion study: signs and meanings of clothing practice.
 (Original: Studija mode: znaci i znacenja odevne prakse)
 Belgrade, Serbia: Orion Art. ISBN 10: 8683305619 (First edition.

 

Selected Refereed Journal Articles

Jestratijevic, I., Uanhoro, J., Islam, R. (2024). Transparency of Sustainability Disclosures among Luxury and Mass-market Fashion Brands: Longitudinal Approach. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2023.140481. Impact factor 11.1

Vrabic, Brodnjak, U., Jestratijevic, I. (2023). The future of Baby cosmetics: A look at sustainable materials and packaging innovations – a systematic review. Sustainable Development. https://doi.org/10.1002/sd.2775. Impact factor 12.5

Jestratijevic, I., & Rudd, N. A. (2023). The ‘look’! Aesthetic labour, aesthetic norms and appearance-based recruitment in the runway modelling industry. Fashion, Style & Popular Culture. https://doi.org/10.1386/fspc_00201_1.

Escudero, S. B., Jestratijevic, I., Short, J. C., & Wolfe, M. T. (2023). B Corp certification in the age of fast fashion: Using hierarchical clustering and correspondence factor analysis to highlight social entrepreneurial advancement in the fashion industry. Journal of Business Venturing Insights, 20, e00412. https://doi.org/10.1016/j.jbvi.2023.e00412. Cite Score: 8,8. Q1

McCauley, E.; Jestratijevic, I. Exploring the Business Case for Textile-to-Textil
e Recycling Using Post-Consumer Waste in the US: Challenges and Opportunities.
 Sustainability 2023, 15, 1473. https://doi.org/10.3390/su15021473  

Jestratijevic, I., Hillery, Julie (2022). Measuring the “clothing mountain” 
among U.S. college students: Using action research and principles of 
sustainability pedagogy to examine unsustainable clothing consumption
 behaviors in the classroom. Clothing and Textiles Research Journal. 
(SSCI, IF 1.9). doi: https://doi.org/10.1177/0887302X221084375  

Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2022). An ethnographic study 
of sharing economy: Understanding experiences of women participating in 
swapping parts of their wardrobes. Sustainability (SSCI IF. 3.889). 
doi: https://doi.org/10.3390/su14052499

Henninger, C.E, Joyner-Martinez, C, Iran; S., Diddi, S., Durrani, M., Iyer, K.,
 Jestratijevic, I., ; McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek,
 T., Sauerwein, M.,Simek, P., Singh, R., Wallaschkowski, S. (2022). 
Fashion consumption during COVID-19: Comparative analysis of changing practices
 across nine countries and implications for sustainability. Journal:
 Cleaner and Responsible Consumption.
 doi: https://doi.org/10.1016/j.clrc.2022.100056

Jestratijevic, I., Maystorovich, I., & Vrabič-Brodnjak, U. (2022). 
The 7 Rs Sustainable Packaging Framework: Systematic Review of Sustainable 
Packaging Solutions in the Apparel and Footwear Industry. Sustainable 
Production and Consumption. (SSCI, IF 8.9).
 doi: https://doi.org/10.1016/j.spc.2021.12.013 
(*Distinctive paper award at International Textile and Apparel Conference, 2021.) 

Maldini, I., Iran, S., Laitala, K., Vittersø, G., Jestratijevic, I., Amaral, M.,
 Vladimirova, K. (2021). Dress and the city: a comparative study of
 clothing and textiles environmental policy in six European cities. 
European Roundtable for Sustainable Consumption and Production Proceedings.
 doi: https://doi.org/10.3217/978-3-85125-842-4-19

Creighton, R., Jestratijevic, I., Lee, D. (2021). Sustainability Supplier 
Scorecard Assessment Tools: A Comparison Between Apparel Retailers. Journal 
of Global Fashion Marketing. Doi. 10.1080/20932685.2021.1987289 

Corovic E, Jestratijevic I. (2021). Assessing the Competitiveness of Serbian 
Textiles and Apparel Industry Exports Using RCA Index and TPI Indicators.
 Fibers & Textiles in Eastern Europe; 29, 4(148): 15-23. 
doi: 10.5604/01.3001.0014.8226 

Jestratijevic, I., Uanhoro, J. O., & Creighton, R. (2021). To disclose or
 not to disclose? Fashion brands' strategies for transparency in sustainability
 reporting. Journal of Fashion Marketing and Management: 
An International Journal.  doi: https://doi.org/10.1108/JFMM-09-2020-0182

Jestratijevic I, Rudd N.A. & Uanhoro J (2020). Transparency of sustainability
disclosures among luxury and mass-market fashion brands. Journal of Global 
Fashion Marketing, doi: 10.1080/20932685.2019.1708774  (published 1/8/2020).

Jestratijevic, I., Rudd, N. A. (2020). Making fashion Transparent - what
 consumers know about fashion brands they admire. In Burns, L. D. (Ed.),
 Fashion Business Cases: A Student Guide to Learning with Case Studies. 
New York: Fairchild Books. (Dec. 10th)

The second, but certainly not less significant research that I have pursued, 
is grounded in the interdisciplinary domain of social psychology and cultural
 anthropology of dress and body, with the focus on the body, identity, 
appearance, and culture. Research topics of interest in these areas include the
 following:

Selected Refereed Journal/Encyclopedia Articles
Jestratijevic, I & Rudd, N. (2022). Hire me I got the “look”! Aesthetic Labor, 
Aesthetic norms, and Appearance-based recruitment in runway modelling industry.
 Forthcoming. 

Jestratijevic, I., Rudd, N.A, Ilic, S. (2020). The Body to Die for:
Body Measurements, and BMI Analysis of Female and Male Runway Models. 
Clothing and Textiles Research Journal. (SSCI, Impact factor: 1.10) 
doi: https://doi.org/10.1177/0887302X20968893

Jestratijevic, I., Rudd, N. A. (2019). Cosmetics Branding and beauty pursuit.
 Eicher, J. (Ed.), Berg Encyclopedia of World Dress and Fashion. London: 
Bloomsbury. DOI: 10.5040/9781847888525 (published 10/25/2019)

Rudd, N. A., Jestratijevic, I. (2019). Threats to Body Image. In Eicher. J. 
(Ed.), Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury. 
DOI: 10.5040/EDch031613 (published 10/25/2019)

Rudd, N. A., Jestratijevic, I. (2019). Body positivity. In Eicher, J.
 (Ed.), Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury.
The second, but certainly not less significant research that I have pursued,
 is grounded in the interdisciplinary domain of social psychology and 
cultural anthropology of dress and body, with the focus on the body,
 identity, appearance, and culture. Research topics of interest in these 
areas include the following:
  • Modeling and Beauty Industries 
  • Aesthetic labor
  • Appearance Management Behaviors 
  • Body Image & Body Modification 
  • Unhealthy Weight Control Behaviors and Eating Disorders
  • Dress and Non-Verbal Communication - Semiotics
  • Gender, Appearance, and Identity
  • Historical and Cultural Beauty and Dress Norms
 

 

Selected Media