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Sanjukta Pookulangara, Ph.D.
Dr. Sanjukta Pookulangara is a Professor in Merchandising and Digital Retail at University of North Texas. She received her Ph.D. from the University of Missouri. Her research expertise includes multi-channel retailing, social media with emphasis on SNS and Visual Commerce, consumer behavior, social responsibility with emphasis on slow fashion and pedagogy. Additionally she is certified in User Experience and received UX Certificate from Nielsen Norman Group:UXC, with specialization in UX- Research. She also currently serves as the Chair for the Merchandising Division.
Undergraduate: DRTL3090 - Consumer Engagement in Digital Channels
Graduate: MDSE 5770 - Digital Strategies
Selected Research Publications
Slaton, K., & Pookulangara, S. (2021) Collaborative Consumption: An Investigation into the Secondary Sneaker Market. International Journal of Consumer Studies (early online).
Pookulangara, S., Parr, J., Kinley, T., & Josiam, B. M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education, 1-10.
Mckneely, B., Kim, J., Leung, C. & Pookulangara, S. (2020). Social Capital on Instagram: Application for Small Apparel Retailers, Journal of Marketing Development and Competitiveness, 14(4), 22 – 38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S., & Kinley, T. (2020). Bollywood induced international travel through the lens of the involvement construct. Anatolia, 31(2), 181-196. DOI:10.1080/13032917.2020.1749349
Shephard A. & Pookulangara, S. A. (2019). Student use of university digital collections: The role of technology and educators. Museum Management and Curatorship, 1-17. DOI: 10.1080/09647775.2019.1638818
Fiore, A. M., Hurst, J. L., Niehm, L. S., Chung, T. L., Karpova, E., Sadachar, A., Pookulangara, S. & Testa, D. S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses. Journal of Higher Education Theory and Practice, 18(3), 11-25.