Dr. Sanjukta Pookulangara is a Professor in Merchandising and Digital Retail at University
of North Texas. She received her Ph.D. from the University of Missouri. Her research
expertise includes multi-channel retailing, social media with emphasis on SNS and
Visual Commerce consumer behavior, social responsibility with emphasis on slow fashion
and pedagogy. Additionally she is certified in User Experience and received UX Certificate
from Nielsen Norman Group:UXC, with specialization in UX- Research. She also currently
serves as the Chair for the Merchandising Division.
Undergraduate: DRTL3090 - Consumer Engagement in Digital Channels
Graduate: MDSE 5770 - Digital Strategies
University of North Texas 
