Sanjukta Pookulangara, Ph.D.

Sanjukta Pookulangara, Ph.D.

Sanjukta Pookulangara, Ph.D.

Professor & MDR Graduate Coordinator


Dr. Sanjukta Pookulangara is an Associate Professor in Merchandising and Digital Retail at University of North Texas. She received her Ph.D. from the University of Missouri. Her research expertise includes multi-channel retailing, social media with emphasis on SNS and Visual Commerce, consumer behavior, social responsibility with emphasis on slow fashion and pedagogy. Additionally she is certified in User Experience and received UX Certificate from Nielsen Norman Group:UXC, with specialization in UX- Research. She also currently serves as the Graduate Coordinator for the Merchandising Division.

Classes Taught:

Undergraduate: DRTL3090 - Consumer Engagement in Digital Channels

Graduate: MDSE 5500 - Merchandising Strategies and MDSE 5770 - Digital Strategies

Selected Research Publications

  1. Shephard A. & Pookulangara, S. A. (2019). Student use of university digital collections: The role of technology and educators. Museum Management and Curatorship (accepted). DOI: 10.1080/09647775.2019.1638818
  2. Fiore, A. M., Hurst, J. L., Niehm, L. S., Chung, T. L., Karpova, E., Sadachar, A., Pookulangara, S. & Testa, D. S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses. Journal of Higher Education Theory and Practice, 18(3), 11-25. (R)
  3. Strubel, J., Petrie, T. A., & Pookulangara, S. (2018). “Like” Me: Shopping, self-display, body image, and social networking sites. Psychology of Popular Media Culture, 7(3), 328-344.
  4. Shephard, A., Pookulangara, S. Kinley, T., & Josiam, B. (2016). Media influence, fashion, and shopping: A gender perspective. Journal of Fashion Marketing Management, 20(1), 4-18. 
  5. Pookulangara, S., & Shephard, A. (2013). Slow Fashion Movement:  Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services, 20(2), 200-206.  
  6. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. Journal of Retailing and Services Sciences, 18(4), 311-321.
  7. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining multi-channel consumer’s channel migration intention using theory of reasoned action. International Journal of Retail & Distribution Management, 39(3), 183-202.
  8. Pookulangara, S., & Koestler, K. (2011). Cultural influence on consumers’ usage of social networks and its impact on online purchase intentions. The Journal of Retailing and Consumer Services, 18(4), 348-354.