Jiyoung Kim Ph.D.

• Kim, J., Crutsinger, C., Connors, P. & Yang, K. (2023-2027). Transformational Leadership in Sustainable Food and Fiber. United States Department of Agriculture-National Institute of Food and Agriculture, $399,913
• Pookulangara, S., Kim, J., & Jestratijevic, I. (2023). Recommerce. National Retail Federation, $10,900
• Leung, X. & Kim, J. (2020-2021). Comparing Data-Driven with Contextual Advertising for Small Restaurants, Facebook Research, $65,726
• Kim, J., Gam, H., Trippeer, B. & Xu, B. (2020). Rethinking Cotton Learning: Innovation Through Collaboration, Cotton Incorporated, $46,072
• Kim, J., Kim, M., Yang, K., Xu, B., Bruder, K. & Hequet, E. (2019). Edu-Cotton: Collaborative Learning Environment, Cotton Incorporated, $38,615
• Kim, J., & Xu, B. (2018). Cotton on the Move, Cotton Incorporated, $24,889
• Projects Proposed but not Funded
• Kim J., Lee, S., Jestratijevic, I, & Hawley, J. (2020).  The Effect of Game-Based Mobile Application on Clothing Disposal Behavior, Environmental Research and Education Foundation, $102,000 (Not funded)
• Trippeer, B., Gam, H., Jestratijevic, I., & Kim., J (2021). Sustainable Futures: Innovation, Education and Fashion Design Development, Venture Well, $30,000 (Not funded)
• Kim, J., Leung, X. & Pamiddimukala, S. (2020) Improving Senior Users’ Trust in AI Voice Assistants: A Self-Confidence Approach, Facebook, $71,169 (Not funded)
• Yang, K. & Kim, J.  Developing Digital Strategies for Local Farmers Markets: Assessing the Needs and Opportunities. USDA, Local Food Promotion Program, requested fund $90,427, April 2020 (Not funded)
• Kim, J., Zorola, M. & Crutsinger, C. The Protégé Effect: Creating Cotton Knowledge through the Learn by Teaching Model, $50,791, Cotton Inc., July 2020. (Not funded)
• Pookulangara, S., Kim, J. & Yang, K. (2019). Does Hyper-Individualized Ad Content Impact User Experience and Trust? Facebook, $49,899.80 (Not funded)

• Hernandez, A., Leung, X., & Kim, J. (2023). Hotel guests’ intention to stay during the pandemic: A comparison of frequent versus infrequent guests. Journal of Hospitality and Tourism Management, 56, 48-57.
• Kim, J., Leung, X., & McKneely, B. (2022). Transforming Consumers’ Instagram Engagement to Purchase Intention of Small Fashion Brands: The Mediating Effects of Brand Identification and Brand Trust. Journal of Fashion Marketing and Management. SSCI Indexed
• Min, J., Kim, J., & Yang, K. (2022). Giving is not everything: The effects of CSR attributions on consumer trust, identification, and loyalty and the moderating effect of perceived CSR fit. Journal of Retailing and Consumer Services. SSCI Indexed
• Leung, X., Kim, J., & Heitman, S. (2022). Rethinking Common Ingroup Identity Model in Minority Restaurant Messages: The Moderating Role of Moral Identity. International Journal of Hospitality Management. SSCI Indexed
• Min, J., Kim, J. & Yang, K. (2021). How generations differ in coping with a pandemic: The case of restaurant industry. Journal of Hospitality and Tourism Management. SSCI Indexed
• *Kim, J., Min, J., & Le, L (2021). Impacts of brand familiarity and responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs. Journal of Fashion Marketing and Management,  DOI: 10.1108/JFMM-09-2020-0189. SSCI Indexed
• Min, J., Yang, K., & Kim, J. (2021). The Role of Perceived Vulnerability in Restaurant Customers’ Co-creation Behavior and Repatronage Intention During the COVID-19 Pandemic. Journal of Vacation Marketing. SSCI Indexed
• Kim, J., Min, J., Yang, K. & White, B. (2021). Hope, fear, and consumer behavioral change amid covid-19: application of protection motivation theory. International Journal of Consumer Studies. SSCI Indexed
• Yang, K., Kim, J., Min, J., & Hernandez Calderon, A. (2021). Effects of retailers' service quality and legitimacy on behavioral intention: The role of emotions during COVID-19. The Services Industries Journal. doi.org/10.1080/02642069.2020.1863373. SSCI Indexed
• Kim, J., Yang, K., Zeng, X. & Cheng, H-P (2020). The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users. Journal of Fashion Marketing and Management. SSCI indexed
• Kim, J., Melton, R., Min, J. & Kim, B. (2020). Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention. Journal of Fashion Marketing and Management. SSCI indexed
• Mckneely, B., Kim, J., Leung, C. & Pookulangara, S. (2020). Social Capital on Instagram: Application for Small Apparel Retailers, Journal of Marketing Development and Competitiveness, 14(4), online first.
• Kim, J. & Ha, S. (2020). Effects of corporate social responsibility and performative actions on retailer legitimacy and consumer loyalty. International Journal of Marketing Studies, 12(3), online first.
• Kim, H., Kim, J., Oh, K., & Jung, H. (2016). Adoption of Eco-Friendly Faux Leather: Examining consumer attitude with the value–belief–norm framework. Clothing and Textiles Research Journal, 34(4), 239-256. SSCI indexed
• Jung, Y. & Kim, J. (2016). Facebook marketing for fashion apparel brands: effect of other consumer’s postings and type of brand comment on brand trust and purchase intention. Journal of Global Fashion Marketing, 7(3), 196-201. ESCI indexed

 

Article Editor, Sage Open (SSCI journal), April 2021~ present

Member of the Editorial Board, Sustainability Research Journal (SSCI journal), July 2020~present

Member of the Editorial Board, Journal of Global Fashion Marketing (ESCI journal), May 2019~present

Guest Editor for a special issue at Sustainability Research Journal (SSCI), 2020 “Sustainable Consumption Behavior in the disruptive Environment”  https://www.mdpi.com/journal/sustainability/special_issues/Consumption_Environment

Topics/Research Methods for Manuscript Under Review/In Progress:

Morality and Labor rights, CSR, CSR storytelling, Product/fabric evaluation, Food marketing [Quant Survey, Experiment, Conjoint Analysis]

Topics/Research Method for Recent Advisees

Perception towards In-store Technology: Is it taking away human jobs? [Quant, Experimental Design]

Building Instagram Community for small apparel retailers [Quant, Survey]

Acceptance of reusable feminine hygiene product [Qual, longitudinal study, In-depth Interview]