Jeff Haddox is a digital marketing, ecommerce, and behavioral analytics nerd. He’s spent the last 13-years at Pier 1 Imports where he was part of a team that transformed the organization into a digital-first approach for marketing and commerce. Now, VP of Digital Marketing & Analytics at Academic Partnerships, his focus is on medial optimization, deep insights, and machine learning. In addition to his passion for digital, Jeff also has a passion for academia. After completing his bachelor’s degree in Economics at the University of North Texas, he went on to obtain his MBA in Information Systems from Tarleton State University and his DBA in Leadership from Walden University. When Jeff’s not focused on work or academia, he spends his time with his family. In the remaining free time he has left, Jeff spends his time flying small airplanes as a private pilot.