Dee K. Knight

Ph.D.
Merchandising and Digital Retailing
Associate Professor

940-565-2436

Dee.Knight@unt.edu

Dee K. Knight, Ph.D.

About

Selected Research Publications
  • Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
  • Pookulangara, S. & Knight, D. (2013). India consumer's mall patronage intention: Impact of Shopping motivations, subjective norms, materialism and self-efficacy. Special Issue: Journal of Global Fashion Marketing, 4(1), 20-32. (R)(I)