Lisa Mullman

With a career spanning more than 30 years, Lisa Mullman is a seasoned executive currently serving as SVP of Sales, Design and Product Development for Concept2, the Casual & Lifestyle Business Unit of the TAL Group. Lisa’s comprehensive understanding of the entire product lifecycle from design to logistics, combined with her proven track record of driving business growth continues to be a vital asset to TAL’s ongoing success and innovation.

Lisa was initially recruited to The Apparel Group of TAL to spearhead the development of a sportswear division where her early strategic visions and leadership led to the division generating over $60 million in sales within the first four years followed by successive promotions to Director of Sales, Vice President of Sales.

Recognized for her talent and expertise, Lisa was later entrusted with the challenge of establishing TAL’s first product development team, focusing on the company’s top 5 customers. This role allowed her to refine her design skills, her ability to trend and forecast, while also implementing processes that significantly contributed to the company’s success. Under Lisa’s leadership, the partnership with Brooks Brothers experienced remarkable growth, with revenues increasing from $45 million to $120 million and recognition by Nordstrom Product Group’s Vendor of the Year in 2015, growing the account to $25M in sales.

With the more recent formation of TAL business units, Lisa was appointed to the Senior Leadership Team leveraging her product knowledge and sales acumen with the task of defining market segmentation, product strategy, and customer sales strategy for Concept2. Her efforts contributed to the group achieving the highest sales in 2022 with a growth of 26% over pre-covid volumes and securing a leading position within the golf space with key customers; Peter Millar, Travis Matthew, GFore, Masters, and Rhoback.

Lisa Mullman is deeply passionate about product excellence, believing that every detail matters in creating superior apparel that meets and exceeds customer expectations. She thrives on building strong, lasting relationships with business partners, recognizing that collaboration and trust are key to sustained success. Lisa is equally committed to cultivating high-performing teams, fostering an environment where innovation, creativity, and teamwork are at the forefront, empowering her team to achieve remarkable results. Lisa is a board member for the University of North Texas, College of Merchandising, Hospitality & Tourism, supporting her passion for student development in fashion on behalf of The Apparel Group, a benefactor of academic scholarships for students pursuing fashion degrees.