Laura Storm

Laura Storm is a retail strategy executive and merchandising expert with 20+ years of experience across buying, digital commerce, and business development. She has driven record-setting growth at companies including JCPenney, Amazon's Woot.com, and Mercatalyst, and spent four years shaping future retail leaders as a Senior Lecturer at the University of North Texas. Laura holds an MBA in Marketing from UNT and remains deeply involved in mentoring students through her role on UNT's College of Merchandising Advisory Board.