Jiyoung Kim, Ph.D.

Jiyoung Kim, Ph.D.

Jiyoung Kim, Ph.D.

Professor & MDR Graduate Program Coordinator
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Recent Funded Projects (2018-2023)

Kim, J., Crutsinger, C., Connors, P. & Yang, K. (2023-2027). Transformational Leadership in Sustainable Food and Fiber. United States Department of Agriculture-National Institute of Food and Agriculture, $399,913

Pookulangara, S., Kim, J., & Jestratijevic, I. (2023). Recommerce. National Retail Federation, $10,900

Leung, X. & Kim, J. (2020-2021)Comparing Data-Driven with Contextual Advertising for Small Restaurants, Facebook Research, $65,726

Kim, J., Gam, H., Trippeer, B. & Xu, B. (2020). Rethinking Cotton Learning: Innovation Through Collaboration, Cotton Incorporated, $46,072

Kim, J., Kim, M., Yang, K., Xu, B., Bruder, K. & Hequet, E. (2019). Edu-Cotton: Collaborative Learning Environment, Cotton Incorporated, $38,615

Kim, J., & Xu, B. (2018). Cotton on the Move, Cotton Incorporated, $24,889

Projects Proposed but not Funded

Kim J., Lee, S., Jestratijevic, I, & Hawley, J. (2020).  The Effect of Game-Based Mobile Application on Clothing Disposal Behavior, Environmental Research and Education Foundation, $102,000 (Not funded)

Trippeer, B., Gam, H., Jestratijevic, I., & Kim., J (2021). Sustainable Futures: Innovation, Education and Fashion Design Development, Venture Well, $30,000 (Not funded)

Kim, J., Leung, X. & Pamiddimukala, S. (2020) Improving Senior Users’ Trust in AI Voice Assistants: A Self-Confidence Approach, Facebook, $71,169 (Not funded)

Yang, K. & Kim, J.  Developing Digital Strategies for Local Farmers Markets: Assessing the Needs and Opportunities. USDA, Local Food Promotion Program, requested fund $90,427, April 2020 (Not funded)

Kim, J., Zorola, M. & Crutsinger, C. The Protégé Effect: Creating Cotton Knowledge through the Learn by Teaching Model, $50,791, Cotton Inc., July 2020. (Not funded)

Pookulangara, S., Kim, J. & Yang, K. (2019). Does Hyper-Individualized Ad Content Impact User Experience and Trust? Facebook, $49,899.80 (Not funded)


Selected Publications (5 years)

Hernandez, A., Leung, X., & Kim, J. (2023). Hotel guests’ intention to stay during the pandemic: A comparison of frequent versus infrequent guests. Journal of Hospitality and Tourism Management, 56, 48-57.

Kim, J., Leung, X., & McKneely, B. (2022). Transforming Consumers’ Instagram Engagement to Purchase Intention of Small Fashion Brands: The Mediating Effects of Brand Identification and Brand Trust. Journal of Fashion Marketing and Management. SSCI Indexed

Min, J., Kim, J., & Yang, K. (2022). Giving is not everything: The effects of CSR attributions on consumer trust, identification, and loyalty and the moderating effect of perceived CSR fit. Journal of Retailing and Consumer Services. SSCI Indexed

Leung, X., Kim, J., & Heitman, S. (2022). Rethinking Common Ingroup Identity Model in Minority Restaurant Messages: The Moderating Role of Moral Identity. International Journal of Hospitality Management. SSCI Indexed

Min, J., Kim, J. & Yang, K. (2021). How generations differ in coping with a pandemic: The case of restaurant industry. Journal of Hospitality and Tourism Management. SSCI Indexed

*Kim, J., Min, J., & Le, L (2021). Impacts of brand familiarity and responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs. Journal of Fashion Marketing and Management,  DOI: 10.1108/JFMM-09-2020-0189. SSCI Indexed

Min, J., Yang, K., & Kim, J. (2021). The Role of Perceived Vulnerability in Restaurant Customers’ Co-creation Behavior and Repatronage Intention During the COVID-19 Pandemic. Journal of Vacation Marketing. SSCI Indexed

Kim, J., Min, J., Yang, K. & White, B. (2021). Hope, fear, and consumer behavioral change amid covid-19: application of protection motivation theory. International Journal of Consumer Studies. SSCI Indexed

Yang, K., Kim, J., Min, J., & Hernandez Calderon, A. (2021). Effects of retailers' service quality and legitimacy on behavioral intention: The role of emotions during COVID-19. The Services Industries Journal. doi.org/10.1080/02642069.2020.1863373. SSCI Indexed

Kim, J., Yang, K., Zeng, X. & Cheng, H-P (2020). The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users. Journal of Fashion Marketing and Management. SSCI indexed

Kim, J., Melton, R., Min, J. & Kim, B. (2020). Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention. Journal of Fashion Marketing and Management. SSCI indexed

Mckneely, B., Kim, J., Leung, C. & Pookulangara, S. (2020). Social Capital on Instagram: Application for Small Apparel Retailers, Journal of Marketing Development and Competitiveness, 14(4), online first.

Kim, J. & Ha, S. (2020). Effects of corporate social responsibility and performative actions on retailer legitimacy and consumer loyalty. International Journal of Marketing Studies, 12(3), online first.

Kim, H., Kim, J., Oh, K., & Jung, H. (2016). Adoption of Eco-Friendly Faux Leather: Examining consumer attitude with the value–belief–norm framework. Clothing and Textiles Research Journal, 34(4), 239-256. SSCI indexed

Jung, Y. & Kim, J. (2016). Facebook marketing for fashion apparel brands: effect of other consumer’s postings and type of brand comment on brand trust and purchase intention. Journal of Global Fashion Marketing, 7(3), 196-201. ESCI indexed


Other Scholarly Activities

Article Editor, Sage Open (SSCI journal), April 2021~ present

Member of the Editorial Board, Sustainability Research Journal (SSCI journal), July 2020~present

Member of the Editorial Board, Journal of Global Fashion Marketing (ESCI journal), May 2019~present

Guest Editor for a special issue at Sustainability Research Journal (SSCI), 2020 “Sustainable Consumption Behavior in the disruptive Environment”  https://www.mdpi.com/journal/sustainability/special_issues/Consumption_Environment


Interested in knowing what I am currently working on?

Topics/Research Methods for Manuscript Under Review/In Progress:

Morality and Labor rights, CSR, CSR storytelling, Product/fabric evaluation, Food marketing [Quant Survey, Experiment, Conjoint Analysis]

Topics/Research Method for Recent Advisees

Perception towards In-store Technology: Is it taking away human jobs? [Quant, Experimental Design]

Building Instagram Community for small apparel retailers [Quant, Survey]

Acceptance of reusable feminine hygiene product [Qual, longitudinal study, In-depth Interview]