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HaeJung Maria Kim, Ph.D.
A Multidisciplinary Scholar in Digital Retailing
Dr. Kim is a dynamic multidisciplinary scholar who thrives at the intersection of industry, academia, and society. Her work encompasses diverse fields, exploring new cultural genres, harnessing emerging technologies, and converging knowledge from various disciplines in her scholarly projects. With a strong focus on consumers' social empowerment, she leverages the power of digital and social networks to influence global retail businesses.
One of Dr. Kim's primary research interests lies in understanding social diffusions and the roles of influencers in adopting new technologies such as ChatGPT, Digital Fashion, and the Metaverse. Her investigations aim to enhance individuals' sense of belonging and digital self-efficacy in social media, accelerate social diffusions through interaction, communication, and collaboration in social networks, and explore the realm of entertaining digital artifacts and services across diverse digital platforms.
Passionate about equipping students with essential skills for future careers, Dr. Kim actively teaches data analytics and visualization, empowering her students to enhance their competitiveness in the ever-evolving digital landscape. Her pioneering efforts in course development include 'CMHT 6500 Big Data Implementation in Social Network Analysis' and 'CMHT 6600 Network Analysis and Visualization (NAV)' for the Interdisciplinary Information Science (IIS) Ph.D. Program at the College of Information, UNT. She is also excited to offer 'MDSE 5850 Social Media Analytics: Data Visualization and Insights' for the accelerated graduate program of MDR. Mentoring future scholars is a lifelong passion for Dr. Kim, and she takes great pride in seeing her students thrive as full-time tenured/tenure track faculty at esteemed institutions worldwide, including Indiana State, Texas Tech, Kansas State, South Florida, Texas Wesleyan, and JeonNam National Universities.
With a strong commitment to service and scholarly excellence, Dr. Kim actively engages with over eight affiliated organizations. Her dedication is evident through her seven-year tenure as an associate editor of the Clothing and Textiles Research Journal and Fashion & Textiles. Her contributions have been recognized with over 18 recognitions and honors from prestigious institutions such as ITAA, EIRASS, KSCT, and the Emerald Literati Network, further highlighting her significant scholarly and service endeavor.
Selected Research Publications
Jung, J., Oh, K.W., & Kim, H. M. (2021). Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products. Sustainability, 13 (2), 558 https://doi.org/10.3390/su13020558 * ISI impact factor 2.592, SSCI
Huang, R., Krier, L., Josiam, B. & Kim, H.J. (2021). Understanding Consumer–Pet Relationship during Travel: A Model of Empathetic Self-Regulation in Canine Companionship, Journal of Quality Assurance in Hospitality & Tourism, https://doi.org/10.1080/1528008X.2021.1955236 *SCOPUS
Yang, K., Kim, H.M., & Tanoff, L. (2020). Signaling trust: Cues from Instagram posts, Electronic Commerce Research and Applications, * ISI impact factor 3.661, SSCI
Kim, H. M., Oh, K.W., & Jung, J. (2020). Socialization on Sustainable Networks: The Case of eBay Green's Facebook. Sustainability, 12 (8), 3476, Doi:10.3390/su12083476* ISI impact factor 2.592, SSCI
Chong, M, & Kim, H.M. (2020). Social roles and structural signatures of top influentials in the #PrayforParis Twitter network. Quality & Quantity. 54, 315–333, DOI 10.1007/s11135-019-00952-z, * ISI impact factor 1.072, SSCI
Yang, K., Kim, H.M, & Zimmerman, J. (2020). Emotional Branding on Fashion Brand Websites: Harnessing the Pleasure-Arousal-Dominance (P-A-D) Model. Journal of Fashion Marketing & Management, DOI 10.1108/JFMM-03-2019-0055 *SSCI