Sarah S. Groves

CMO
Sentir Consulting
Sarah S. Groves
About
Sarah S. Groves is a marketing and communications executive who transforms brands, safeguards reputations, and accelerates business growth for Fortune 50 and high-growth companies including AT&T, ExxonMobil, MoneyGram, TXU Energy, Marriott, and American Airlines. With 20+ years of experience at the intersection of brand strategy, reputation leadership, and revenue impact, she brings a unique perspective as a trusted advisor to CEOs and boards navigating complex business challenges.
 
Sarah is distinguished by her ability to translate complexity into competitive advantage, integrating brand positioning, crisis communication, and growth strategies into unified platforms that inspire stakeholder confidence and drive measurable results. Throughout her career, she has led marketing organizations and budgets ranging from startup to Fortune 50 scale, guiding teams through digital transformation, reputation recovery, market expansion, and crisis navigation across B2B and B2C sectors including technology, energy, hospitality, and financial services—consistently delivering outcomes that strengthen both brand equity and bottom-line performance.
 
Her strategic leadership spans the full spectrum of modern marketing challenges: building brand trust in regulated industries, protecting corporate reputation during crisis, launching products in competitive markets, and scaling growth initiatives across multiple channels. Sarah excels at creating integrated campaigns that simultaneously advance business objectives while addressing broader stakeholder concerns, demonstrating how strategic communications can be both principled and profitable.
 
Her strategic mastery is evidenced by initiatives like the global "It Can Wait" movement, which transformed a critical social issue into a brand-strengthening platform that saved lives while earning Cannes Lions, Clio Awards, Webby Awards, Addy Awards, and Kinsale Awards. This approach exemplifies her ability to create purpose-driven marketing that generates dual impact:meaningful social change and powerful brand differentiation.
 
Recognized as a Brand Innovators '40 Under 40' honoree for her transformative leadership, Sarah now advises CEOs, founders, and investors as a fractional CMO through Sentir Consulting, specializing in brand repositioning, reputation management, and growth acceleration for organizations at inflection points.
 
Committed to developing future leaders, Sarah serves on advisory boards for Southern Methodist University's Future of Work initiative and the University of North Texas College of Merchandising, Hospitality, and Tourism. She is an active member of the Cattle Barons Ball and a Junior League of Dallas Sustainer.
 
Sarah holds dual degrees in Marketing and Advertising from Southern Methodist University, blending creative vision with strategic acumen to drive sustainable growth and measurable impact.