Monique Boyd

Linkedin

Monique Boyd is known for her expertise within the special events hospitality industry and her passionate leadership. Currently, Monique serves as General Manager for Legends Hospitality at The Star, The Dallas Cowboys World Headquarters in Frisco, Texas. Monique oversees hospitality operations, special events, sales, catering, tours, and concessions. She leads a team of culinary and event professionals managing over 1,000 special events yearly, averaging $17 million in revenue annually. In her twelve years with Legends, Monique has managed over $150 million in special events catering revenue.

In former roles within Legends Hospitality, Monique directed events and catering at AT&T Stadium, home of the Dallas Cowboys.  Additionally, from 2020 – 2023, she curated the inaugural hospitality special events team at SoFi Stadium, the $5 billion home of the Los Angeles Rams and the Los Angeles Chargers.   

In addition to being a Certified Wedding Planner, Monique’s career in sports hospitality has included the NCAA Men’s Final Four (2014), WWE WrestleMania (2016), the Academy of Country Music Awards (2015, 2023, 2024), College Football Championships (2013, 2022), the NFL Draft (2018), Super Bowl LVI (2022), and most recently tennis with the Dallas Open ATP 500 in 2025.

Prior to her career in sports and entertainment hospitality, Monique planned weddings and private events at The Dallas Museum of Art and in the hotel industry.

She is a native of Pasadena, California.   Monique earned a Bachelor of Arts in Journalism/Public Relations from California State University at Los Angeles.  

Monique serves as an active Board Member of Visit Frisco and is on the Women’s Health Council for Baylor Scott & White Hospital North Frisco.