Melissa has been in the experiential marketing space for over 30 years, working with three Fortune 500 companies in event management roles. In 2000 she joined Spiro as an Account Director leading a team producing tradeshows for a large telecom company.
After several years, she made the transition to a sales role working with multiple clients on experiential marketing programs as a Senior Strategic Account Director. Her experience includes delivering memorable programs such as annual conferences, tradeshows, live events, and new product launches for up to 10,000+ attendees.
She was promoted to Vice-President, Client Relations, where she leads a team of Account Directors executing events and tradeshow programs in diverse industries, including aviation and defense, financial, SaaS and construction in both domestic and international markets.