University of North Texas 
Master of Science in Hospitality & Tourism Data Analytics
Unlock the Power of Hospitality Data
Gain the analytical skills employers value in today's data-driven hospitality and tourism industry. As a STEM-designated graduate degree, this program develops expertise in predictive analytics, data visualization, and big data applications. Learn to transform complex data into insights that drive smarter business decisions.
Transform Insights into Impact
This unique program combines hospitality management with advanced analytics. Explore topics such as hotel operations, tourism management, industry trends, and strategic decision-making while building technical data skills. Graduates are prepared to solve real-world challenges through data-driven innovation.
Build the Future of Hospitality Leadership
Designed for both working professionals and full-time students, the program offers a flexible pathway to career advancement. Graduates are prepared for high-demand roles in analytics, revenue management, consulting, and hospitality leadership. Develop the expertise to lead organizations in an increasingly data-focused world.
100%
Online or Blended Format
30
Credit Hours
18–24
Months to Completion
Program Overview
The STEM-designated Master of Science in Hospitality & Tourism Data Analytics combines advanced analytics with hospitality and tourism management. Develop skills in data mining, predictive modeling, business analytics, and customer relationship management analytics to understand customers, improve business performance, and guide strategic decisions across hospitality, tourism, and travel organizations.
Career Outcomes
- Hospitality Data Analyst
- Business Intelligence Analyst
- Revenue Analytics Manager
- Customer Insights or CRM Analyst
- Marketing Analytics Manager
- Data Analytics Consultant
Admissions and Application Requirements
Application Deadlines
- Fall- August 1
- Spring- January 1
- Summer- June 15
*If seeking an F1 Visa and do not yet reside in the U.S., you should apply a minimum of two months PRIOR to the dates listed above to allow time for issuance of an I20.
- Submit application via GradCAS.
- Educational History and Transcripts: Applicants must list ALL colleges and universities attended or currently attending. Failure to list the full academic history will delay processing.
- Submit your Official U.S. Transcripts via GradCAS. Upload your official copies of all International Transcripts/marksheets/Degree Certificates (official copies from your institution will be required if admitted)
- UNT Students/Alumni do not need to request/upload unless they have attended any schools since leaving UNT but must still list their full educational history (transferring institutions and UNT)
- English Language Proficiency (International applicants only): Please review this page for instructions on transcripts and English Language Proficiency.
- Resume/CV: A standard resume detailing work and academic experience. Upload to GradCAS.
- Recommendations: Letters of recommendation are not required; however, applicants must provide contact information for three references within GradCAS.
- GMAT or GRE scores are NOT required.
View Degree Plan
THECB Marketable Skills
- Advance hospitality knowledge
- Application of appropriate research methods
- Analyze/synthesize information from sources
- Hospitality strategic planning
- Evaluate growth/competitive strategies
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Assistantships
Take your education beyond the classroom through graduate assistantship opportunities that provide valuable professional experience while supporting your academic journey.
CMHT TA/RA Application HETM Hourly Student Assistant Application
Funding Your MS in Hospitality & Tourism Data Analytics
Students in the Hospitality & Tourism Data Analytics program are encouraged to apply for a variety of competitive scholarships and graduate employment opportunities.
Scholarships
The School of Merchandising & Hospitality Management Scholarships provide financial support to qualified graduate students. Scholarship applications are typically due annually on February 1.
A scholarship award of at least $1,000 may qualify eligible non-resident students for a Texas tuition waiver, significantly reducing educational costs.
Teaching and Research Positions
Graduate students may apply for teaching, research, and hourly student assistant positions within the department.
These positions provide valuable professional experience while helping offset educational expenses. Students awarded a qualifying 20-hour-per-week assistantship may also be eligible for a non-resident tuition waiver.
Student Financial Aid and Scholarships Office
The UNT Student Financial Aid and Scholarships Office offers information on:
- Federal and state financial aid
- Graduate student loans
- Scholarships
- Work study opportunities
- Financial planning resources
Veterans
Veterans, active-duty service members, and military-connected students can access educational benefits and support services through UNT's Student Veteran Services Office, including information regarding VA education benefits and certification.
Tuition Calculator
UNT provides several tools to help prospective students estimate the cost of earning their graduate degree. Use the UNT Tuition, Costs and Aid Calculator to estimate tuition and fees based on residency status, enrollment level, and program type.
Tuition and fees vary depending on factors such as residency status, course format, and enrollment level. Additional information is available through UNT's Explanation of Fees Page.