A digital retailing minor is a valuable addition to a degree in business, marketing, or computer science. It prepares students for careers in e-commerce, digital marketing, and other related fields.

Program Requirements (18 HOURS)

  • DRTL 2090 Introduction to Digital Retailing
  • DRTL 2080 Digital Platforms & Website Dev.
  • DRTL 3090 Consumer Engagement in Digital Channels
  • DRTL 3190 Digital Retailing Strategies
  • DRTL 4070 Digital Retailing Analytics
Plus 1 from the following:
  • DRTL 3590 Digital Order Fulfillment & Customer Service Strategies
  • DRTL 4000 Digital Study Tour
  • DRTL 4090 Digital Merchandising

careers in a variety of industries

Graduates of a digital retailing minor are well-prepared for careers in a variety of industries, including:

● E-commerce

● Digital marketing

● Web development

● Data analytics

● Consulting

IMPORTANT NOTE

  • All CMHT minors require a minimum grade of C or higher to be earned in each required course.
  • To officially declare a minor, contact the academic advisor for your major.
  • CMHT students cannot major and minor in the same discipline. 
What other minors are offered in CMHT?