Program Name Changes Coming Fall 2025

Starting Fall 2025 Digital Retailing program will be renamed as "Digital Business & E-Commerce". This change aligns with the broader scope of digital business strategies, online commerce, and the growing role of technology in retail. While the names are changing, the programs will continue to provide the same strong foundation and opportunities for students.

A digital retailing minor is a valuable addition to a degree in business, marketing, or computer science. It prepares students for careers in e-commerce, digital marketing, and other related fields.

Program Requirements (18 HOURS)

  • DRTL 2090 Introduction to Digital Retailing
  • DRTL 2080 Digital Platforms & Website Dev.
  • DRTL 3090 Consumer Engagement in Digital Channels
  • DRTL 3190 Digital Retailing Strategies
  • DRTL 4070 Digital Retailing Analytics
Plus 1 from the following:
  • DRTL 3590 Digital Order Fulfillment & Customer Service Strategies
  • DRTL 4000 Digital Study Tour
  • DRTL 4090 Digital Merchandising

careers in a variety of industries

Graduates of a digital retailing minor are well-prepared for careers in a variety of industries, including:

● E-commerce

● Digital marketing

● Web development

● Data analytics

● Consulting

IMPORTANT NOTE

  • All CMHT minors require a minimum grade of C or higher to be earned in each required course.
  • To officially declare a minor, contact the academic advisor for your major.
  • CMHT students cannot major and minor in the same discipline. 
What other minors are offered in CMHT?