A digital business & e-commerce minor is a valuable addition to a degree in business, marketing, or computer science. It prepares students for careers in e-commerce, digital marketing, and other related fields.

Program Requirements (18 HOURS)

  • DBUS 2050 Introduction to Digital Retailing
  • DBUS 2080 E-Commerce Platform Development in Digital Retailing
  • DBUS 3090 Digital Channel Strategies
  • DBUS 4370 Digital Retailing Analytics: Tools & Insights

Select two from the following list:

  • CMHT 3950 Creating Consumer Experiences
  • DBUS 3190 Digital Retailing Marketing Campaigns
  • DBUS 3290 Customer-Centric Retailing with Digital CRM
  • DBUS 4000 Digital Study Tour
  • DBUS 4070 Retail Web Analytics
  • DBUS 4090 Digital Merchandising

careers in a variety of industries

Graduates of a digital business & e-commerce minor are well-prepared for careers in a variety of industries, including:

● E-commerce

● Digital marketing

● Web development

● Data analytics

● Consulting

IMPORTANT NOTE

  • All SMHM minors require a minimum grade of C or higher to be earned in each required course.
  • To officially declare a minor, contact the academic advisor for your major.
  • SMHM students cannot major and minor in the same discipline. 
What other minors are offered in SMHM?