A Consumer Insights (ICON) minor is a program of study that teaches students how to design, deliver, and improve the customer experience across different channels. Students learn about the customer touchpoints across platforms and how to create a seamless and positive experience at each one.

A ICON minor is a valuable addition to a degree in business, marketing, or communication studies. It prepares students for careers in UX and UI, customer experience across platforms, and other related fields.

 

ICON

Program Requirements (18 HOURS)

Select 6 courses from the options below:

  • ICON 3800 Consumer Psychology
  • ICON 4440 Consumer Analytics & Data Visualization
  • CMHT 3950 Creating Consumer Experiences
  • MDSE 2700 Excel for Industry
  • MDSE 2750 Consumers in a Global Market
  • MDSE 3900 Branding and Promotion
  • MDSE 4560 Sustainable Strategies in Merchandising

IMPORTANT NOTE

  • All CMHT minors require a minimum grade of C or higher to be earned in each required course.
  • To officially declare a minor, contact the academic advisor for your major.
  • CMHT students cannot major and minor in the same discipline. 
What other minors are offered in CMHT?