Consumer Experience Management

Are you interested in gaining a deep understanding of consumer behavior and its application in the industry? Do you want a career that provides strategies for differentiated consumer experience as a consumer analyst, consumer experience manager, or digital consumer solutions manager? In the Consumer Experience Management program we offer the following degree options:

Bachelor of Science in Consumer Experience Management

A bachelor’s degree in Consumer Experience Management can help prepare you for many positions, including consumer analyst, consumer experience strategy manager, digital consumer experience manager and experience design manager.

Minor in Consumer Experience Management

You can minor in Consumer Experience Management and earn necessary knowledge to apply the core principles of consumer behavior in your major field.

Master of Science in Merchandising

You can pursue a graduate degree in Merchandising that prepares students for leaders in the retail and merchandising industries as well as researcher in higher education. At the graduate level, we offer courses such as Digital Optimization, Digital Retailing Strategies, Digital Channel Strategies, and Virtual Merchandising to strengthen the students' digital skillset.