Dr. Zheng (Phil) Xiang Invited to Speak at Hong Kong International Computer Conference
December 12, 2011

Dr. Zheng (Phil) Xiang was invited by Professor Kaye Chon, Dean of the School of Hotel and Tourism Management at Hong Kong Polytechnic University, to speak at a panel session on "Future Technologies in Hospitality and Tourism" on Wednesday November 23 as part of the Hong Kong International Computer Conference 2011. The goal of the conference was to bring together information technology (IT) professionals, business, and government leaders from all over the world to explore the opportunities that information technology can offer, sharing successes and insight. The theme of this year's conference was Delivering Sustainable Value in a Knowledge Economy. The Conference was held at the Hong Kong Convention and Exhibition Centre.

Along with Mr. Terence Ronson, Managing Director of Pertlink Limited and Professor Kaye Chon, Dr. Xiang gave a presentation with the title "Mapping the Technological Frontier of the Tourism Experience." In his presentation, he discussed the role of information technology in facilitating, mediating, and transforming the tourism experience. He identified three mega trends that are driving the change in the industry including the dominance of search engines in online travel information search, the growing significance of social media, and ubiquitous computing and communication through smartphones and their apps. Finally, he argued that today's IT not only enriches but also transforms the meaning of tourism, offering many opportunities and challenges for the industry. When asked for his input about how the knowledge of information technology is directly affecting tourism, Dr. Xiang replied, "From the knowledge standpoint, it is really exciting for us to see how today's information technology is changing the meaning of tourism as an important human experience in the modern society."

To learn more about the Hong Kong International Computer Conference please visit the HKICC website.

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