Annual research competition uncovers global trends in consumer behavior
May 03, 2011

Over 18 undergraduate and graduate students participated in the 2011 SMHM research competition. The event, held in conjunction with the 7th annual Creating Global Consumer Experience Symposium, provides an opportunity for student to showcase their individual and collaborative research projects. Students are nominated by faculty members, prepare a professional board, and present their work informally to an industry panel. Avantika Thombre, a graduate student in merchandising, won the 2011 research competition for her project, "The influence of interactivity and online store atmospherics of a 3-D retail store in second life on consumer purchase intentions."


Dr. Dee Knight, associate dean and coordinator of the research competition, acknowledges the benefits of both undergraduate and graduate research. "For many students, this competition ignites a passion for discovery and the research process," says Knight. "The quality of student research continues to impress me," she adds. 


 2011 Research Participants: 


Antecedents of Mall Patronage Intention of Indian Consumers

Morgan Bolyard, Yurianna Castillo, and Haylee Strain


Get your Gele on: Nigerian Dress, Diasporic Identity, and Translocalism

Mayra Gutierrez


Interactivity and Connectivity in QQ: Effects of Social Capital on Virtual Engagements in the Social Network

Ran Huang


Drivers and Thresholds for Protected Area Tourism in Costa Rica: Exploring a Socio-ecological Systems    Approach

Nancy Baldi Kidder


Sustainable Stewardships: The Impact on Sustainability VALS                     

Stacy Lee


Identifying Apparel/Accessories Characteristics Relevant to Consumers' Perceived Copyright Infringement

Kelly Meal


Blog Loyalty: The Mediating Impacts of Cognition and Trust

Becca Melton


The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions

Avantika Thombre


Tip the Trend Merchandising Strategy: Abercrombie & Fitch Goes Global

Liz Dickey, Whiney Green-Jones, Rebecca Patterson, Robbie Richard, Demetria


Cost Control Analysis of the Heritage Inns

Elizabeth Gaulke


Food Choice Innovation in Middle Schools: Healthier Choices in School Lunches

Elizabeth Gaulke and Sajee Halawathage

Contact Us:
College of Merchandising, Hospitality & Tourism
1155 Union Circle, #311100
Denton, TX 76203-5017 USA
Voice: 940-565-2436
Fax: 940.565.4348

Visit Us:
Chilton Hall Room Number: 331, 410 S. Avenue C Denton, TX 76201
Email us:

Have questions on content? Please contact us.

Technical problems:

Have questions concerning how the site runs?

Site last updated on January 10, 2018

Disclaimer | AA/EOE/ADA | Privacy Statement | Web Accessibility Policy | State of Texas Online | Emergency Preparedness