UNT alumni spark entrepreneurial spirit at annual Fashion Group Career Day
April 21, 2011

Stephanie Wild Gieselman, a 2010 graduate of UNT's master's program in merchandising and director of merchandising for JuJuBelle, delivered the keynote address at the 2011 Fashion Group International (FGI) Career Day. This annual educational outreach program is designed to connect students with opportunities in the lifestyle industries of fashion, beauty, home and retailing. Over 1200 students attended the event which featured industry leaders such as Neiman Marcus, JCPenney, VOGUE, American Intercontinental University, and Calvin Klein.


Gieselman's presentation, accompanied by a fashion show and resource fair, highlighted the meteoric success of the direct-selling jewelry company which is headquartered in Denton, Texas. Jessica Kemp, founder, co-owner, and 2006 graduate of UNT's home furnishings merchandising program, is the visionary behind the product concept of interchangeable fashion jewelry, offering unlimited ways to create new and exciting looks for customers.

In less than 10 months, the party plan company has grown from 20 recruits to 104 independent consultants represented in 12 states. Joined by two business partners, Maureen Morphew and Brenda Wells, Kemp inspires passion in all of her consultants. "We empower women to define their freedom through their ability to customize products," says Kemp. 

Beyond good design, JuJuBelle's success is grounded in sound merchandising principles. Gieselman brings to the mix over 10 years of retail experience holding buying/product development positions with Michaels, Sally Beauty, and Wisteria.   Her current responsibilities with JuJuBelle include inventory control and planning, sourcing and product development, and talent management.

Gieselman is motivated by JuJuBelle's innovative and challenging business model. "I am continually inspired by the product concept and the unlimited opportunities for professional advancement," says Gieselman. "We have a wonderful message and opportunity for students who want to chart their own future," says Gieselman.

For these two UNT graduates, there is one simple mantra for success, "Get Your JuJu On!"

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