Surf it, scroll it, click it, buy it, merchandising graduates find passion in online marketing space
January 31, 2011

For most college students, group projects can be challenging with conflicting schedules and strong personalities.   But for two UNT merchandising graduates, a project in the senior-level Virtual Merchandising course led to an immediate friendship and a successful business venture.  In fall of 2010, Leslie Lynch, (a 2005 dual major in digital retailing and merchandising) and Evangelica Rangel (a 2004 dual major in merchandising and French) launched the cutting edge website,, an online space combining fashion and astrology into a fun creative wardrobe inspiration.

Their business model is a good example that creativity is not limited by geographic boundaries. During the website design and launch phase, Lynch worked from Capetown, South Africa while Rangel operated from her residence in the Shandong Province in China. They are currently planning to expand their website allowing customers to directly contact designers.


Both Lynch and Rangel grew up in El Paso, Texas, but their paths did not cross until their senior year at UNT. "I feel fortunate that I have been able to merge my passion for technology, travel, and fashion to build my professional career in the online marketing space," says Lynch. "The fact that I can create, connect, and collaborate with Eva anywhere in the world is just an added benefit," she adds. For these two UNT graduates, the stars have indeed aligned. See professional profiles below.

Leslie Lynch

CEO Digital Force Media  

Lynch is currently the CEO for Digital Force Media where she creates and implements online campaign strategies for clients including fashion retailers and technology specialists out of her New York office. Prior to launching her own consulting firm, Lynch worked for the leading advertising agency, Oglivy & Mather, managing search engine marketing (SEM) campaigns for several fortune 500 companies.

Eva Rangel

Freelance Online Marketing Editor


Rangel is currently a freelance editor for social media experiences (Facebook,, Twitter, blogs) and is teaching English in Laizhou, a small city in China. "After I graduated from UNT, I wanted to travel and hone my language skills," says Rangel. Her global work experiences include stops in Italy, Kenya, South Africa, and China where she worked in various areas of the fashion industry from coordinating fashion shows for famous designers to translating product packages for international labels. Prior to moving to Asia, Rangel worked as a merchandiser at Saks Fifth Avenue and as the licensing/art director for Pan Oceanic Eyewear in New York.

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