Taco Bueno executive, John Miller, shares recipe for success
November 22, 2010

The UNT hospitality management program featured John Miller, President and CEO of Taco Bueno, as its 34th Executive-in-Residence (EIR) lecturer on October 19. The EIR Series, established in 1988, is made possible through an endowment from the Ben E. Keith Company.  


To a standing room only crowd of over 500 students, Miller shared his career pathway from an enchilada roller to his current executive position. Miller has served in his current position in the Dallas- based company since 2005. He attributes his success to a visionary mindset for the future, an outstanding work ethic, and his service motto, "making you happy, makes me happy."


Miller has over 30 years of experience in foodservice and has led a broad spectrum of restaurant companies in executive positions in operations, development, and franchising. He began his foodservice career in 1974 as an assistant manager with the Taco Bueno division of Casa Bonita. During his 13-year tenure, he grew within the organization, earning the title of vice president of operations, overseeing 128 locations.

In 1987, Miller became one of a handful of QSR executives cross-trained in casual dining when Norman Brinker recruited him to grow Taco Cabana. Miller then became Vice President for Joint Ventures in 1988, leading the franchise and support services of Chili's franchisees around the globe. He also served as Senior Vice President of  New Concept Development, President of Mexican Concepts, and President of Romano's Macaroni Grill.


As President of Macaroni Grill, he grew the concept to over 200 Italian casual dining restaurants. From 1996 through 2000, the concept was named the nation's top dinner house in Restaurants & Institutions' "Choice in Chains" survey. Miller's career came full circle in 2005, when he accepted the challenge to rejoin Taco Bueno as CEO and an investment partner with the private equity group, Palladium Equity Partners.    Miller, serves on the Advisory Board for Promise House, Bowie Elementary's after school meal program for hungry children, and the Boys and Girls Clubs of Collin County.

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