Driving the global economy, UNT alumna brings luxury brand experience to Gucci America
September 07, 2010

Roxanne Paschall ('94) is embracing technology in e-commerce to meld marketing and customer service opportunities for Gucci America, her most recent professional challenge in a merchandising career with European luxury labels.  Paschall notes that she developed her global savvy while a student at UNT.

 

"Studying abroad was the biggest life-changing experience for me," Paschall says. "Being enrolled in school, taking classes and living in a completely different place from Texas was a cornerstone in my life."

The opportunity helped land her an internship with Saks Fifth Avenue in New York. From there she went on to work for European luxury labels including Prada, Hermes, Gianfranco Ferre, Louis Vuitton and Bottega Veneta, buying merchandise that spanned leather goods, silk, accessories, jeans and ready to wear.

 

Today, as the women's divisional merchandise manager for Gucci America, she works in New York and travels to Italy several times a year, crafting an international image of the brand and managing the buying team. She also oversees the visual merchandising, including e-commerce. "For us, it's another store, even if it's not made of brick and mortar," she says.

 

The faculty in the School of Merchandising and Hospitality Management know how valuable travel opportunities are for students and have built a global perspective into the course work, says Judith Forney, dean of the school.

 

"We prepare graduates to create and manage experiences, services and products for consumers who are increasingly diverse in nationalities, cultures and expectations," she says.

The school's Asia Study Abroad Program, now in its eighth year with more than 240 alumni, offers trips to Hong Kong and China. The students live, learn and interact with global marketplace executives in merchandising and hospitality. And a new master's degree in sustainable tourism - the first of its kind in the U.S. - will prepare students for management and leadership positions. The program will require one year of study at UNT and one year of study at CATIE, an international higher education, research and development center in Costa Rica. To read more Click Here

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