UNT Hospitality Sales & Marketing Association chapter president attends national leadership conference
February 17, 2010

A new student chapter of the Hospitality Sales & Marketing Association International (HSMAI) has been established with a membership of over 30 students. HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. The Dallas-Fort Worth chapter, one of the strongest in the nation, represents a broad range of hospitality industry segments including hoteliers, destination management companies, and entertainment providers that are associated with sales and marketing.


Education is the number one focus of HSMAI-DFW. This year the local professional chapter invited UNT student chapter president and hospitality management senior, Hillary Stark, to the HSMAI National Leadership Conference, which was held from February 9 to February 11 at the Ritz Carlton in St. Louis, Missouri. The conference featured several educational and professional workshops, networking sessions, and an awards reception and dinner.


When asked to share her thoughts on the conference, Stark says, "The leadership conference was an amazing opportunity to meet other student leaders from around the country to gain insight into developing and sustaining a new organization." "This experience definitely encouraged me and I know that our new chapter can provide something truly beneficial to the students at UNT," Stark added.


Beyond the tangible benefits to UNT, Stark recognizes the personal and professional perks of attending industry leadership conferences. "Networking with professionals in all spectrums of hospitality marketing and sales opened up my eyes to different career paths that I might consider pursuing after graduation," says Stark. "I was able to attend lectures from extremely talented individuals who lobby and create policies regarding our industry, as well as those who hold coveted positions in company branding."  Without question, "this experience reaffirmed my  chosen career field in hospitality management."  

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