Dean Forney Recognized as Distinguished Professor
March 06, 2009

Judith C. Forney, professor of merchandising and dean of the School of Merchandising and Hospitality Management, was named the 2008 Pearson Prentice Hall Distinguished Lecturer, a competitive award given by the International Textile and Apparel Association in recognition of a member's outstanding contributions to the field.


Forney presented her lecture, "The Global Consumer Experience Paradigm: A Pedagogical Frontier for Fashion," in November at the association's annual conference in Schaumburg, Ill. Her presentation reflected on 25 years of research and scholarship that has applied a global perspective to research and learning and led to the conceptualization of the total consumer experience and finally to the global consumer experience paradigm that was revealed in her lecture. She has examined consumer experiences with fashion products, brands and services, as well as retail, lifestyle and tourist shopping.


Forney's collaborative work includes cross-cultural and cross-national comparative consumer studies in Korea, Japan, Saudi Arabia, Qatar, Canada, New Zealand and Mexico and international industry studies on NAFTA, domestic and overseas apparel production, overseas quality control and supply-chain relationships. She also has collaborated on studies examining adolescent self-esteem, morality and behavior as they relate to gang dress, shoplifting and clothing theft. Forney co-wrote the textbook Experiential Retailing: Concepts and Strategies That Sell.

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