Merchandising Students Collaborate with Grapevine Convention and Visitors Bureau
December 23, 2008

The merchandising capstone course provides graduating seniors with an opportunity to apply merchandising theories, principles, and practices to real-world problems.  During the Fall 2008 semester, students worked with the Grapevine Convention and Visitors Bureau (CVB) to develop strategic merchandising plans relevant to the goals of the Grapevine CVB.  Each year, the historic city hosts numerous festivals including the famous Grapefest, which is the largest wine festival in the Southwest.  The event draws over 250,000 tourists every September to Grapevine and presents great opportunity for economic growth.  

Rebeka Cook, Heritage Programs Manager for the Grapevine CVB,   challenged UNT students to develop innovative merchandising strategies to increase retail store profitability during the festival weeks. Students worked in teams and presented their analyses to the Grapevine CVB festival store executives.     Cecily Beaumont and Katie Lind won the class competition, providing the CVB with actionable plans for store redesign and improved product development.  According to Beaumont, “I enjoyed working on a case study that will really make a difference to store owners.” 

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