Dr. (Phil) Xiang Keynote Speaker in International Conferences
Oct 22, 2012

Hospitality and Tourism Associate Professor, Dr. Zheng (Phil) Xiang, has been busy over the summer travelling and delivering keynote speeches in Spain at Europe’s 2012 Travel and Tourism Research Association (TTRA) Conference and in Japan at Hong Kong Polytechnic University for the 11th Asia Pacific Forum for Graduate Students Research in Tourism (APF) and International Convention & Expo Summit 2012 (ICES).

In Dr. Xiang’s TTRA Conference presentation on "Travel Information Search and Social Media: The Learning Experiences" he discussed the frontier of tourism research on travel information search and the use of social media in the global market. This conference brought together international experts in the travel and tourism industry and offered a unique forum to actively exchange, share, and challenge the current state of the art research and its application in the travel and tourism sector.

As a lead panel member in Hong Kong at the APF&ICES, Dr. Xiang talked about how today's information technologies transform and restructure the tourism experience as well as the implications for businesses, as part of the "Information Technologies: Transforming the Tourism Experience" presentation given.

The award-winning professor commented on the conferences: “Information technology has extensively grown outside of the US to become one of the drivers that changes consumer behavior and restructuring our industry at the global level. I am happy to be part of the international community. This is not only a demonstration of our growing status as a prestigious program but also an essential step for us to engage with top scholars in our field and learn about new ideas on the international stage.”


To learn more about these conferences, visit http://www.ttraeurope2012.org/ for the TRRA Conference and http://apfices12.wix.com/polyushtm#! for the APF&ICES Conference.

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