Department of Merchandising and Digital Retailing Scholars Honored at International Conference
Sep 26, 2012

Dr. HaeJung Kim, Dr. Kiseol Yang, and Dr. Jiyoung Kim, faculty in the Department of Merchandising and Digital Retailing, were invited to participate in a discussion panel of creating teaching and trends in curriculum development at the Korean Society of Clothing and Textiles’ (KSCT) spring conference at Seoul National University in April, 2012.     

Each scholar also presented a paper regarding their research. Dr. HaeJung Maria Kim presented her research regarding digital engagement in consumer experience.   Based on a consolidation of six past empirical studies, she specified the cognitive, affective and behavioral dimensions of digital engagements with the deliberation of multi-faceted consumer experience contexts. Dr. Kiseol Yang’s research presentation examined mobile shopping site attributes that deliver shopping benefits and value to consumers. Dr. Jiyoung Kim’s research presentation focused on consumer social capital and its effect on retailer socially responsible actions and legitimization, focusing on Corporate Social Responsibility (CSR). 

More than 300 Korean members participated in the conference that included industry visits, special sessions, and research presentation sessions. KSCT has been the leading scholarly society since 1976, and currently has over 3000 active members throughout the country. 


Korean Society of Clothing and Textiles (KSCT) spring conference 

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