Digital Retailing

UNT is the first university in the U.S. to offer a Bachelor of Science in Digital Retailing. The aim of the curriculum is to prepare the student for a career in e-Commerce with content in merchandising, marketing, consumer segments, design architecture, analytical skills, and web design. The rise of retailing websites and the increased use of social marketing strategies has resulted in companies putting more emphasis on digital retail. The program is designed with a broad approach that encompasses traditional retail, hospitality, and B2B applications.

Program alumni are engaged in careers including:

  • E-commerce merchant
  • E-commerce analyst
  • Web merchandiser
  • Web Analystics Specialist
  • Forecasting and Planning Specialist
  • Usability and AIB testing specialist
  • Search engine optimization/search engine marketing manager
  • Project manger
  • Social media manager

As a digital retailing major, you will take courses in:

  • Retail Web design
  • Digital Channels
  • Digital retail Analytics
  • Virtual merchandising
  • Consumer behaviour
  • Merchandising math
  • Global Sourcing
Contact Us:
College of Merchandising, Hospitality & Tourism
1155 Union Circle, #311100
Denton, TX 76203-5017 USA
Voice: 940-565-2436
Fax: 940.565.4348
Email us:

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Site last updated on October 23, 2014

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