Digital Retailing

Companies are placing more emphasis on digital retailing as they respond to connected consumers who expect seamless experiences across all touch points and devices whether in-store, at home, at work, or on the road. The UNT Digital Retailing program helps students to understand the unique merchandising characteristics of the digital and brick-and-mortar formats and how to leverage omni-channel experiences.

Graduates of the program pursue careers such as:

  • E-commerce manager
  • E-commerce merchandiser
  • Web analytics specialist
  • Forecasting and planning specialist
  • Usability and A/B testing specialist
  • Search engine optimization/search engine marketing manager
  • Project manager
  • Social media manager

UNT’s Digital Retailing program is unique among U.S. universities. Digital Retailing students take courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics. All digital retailing majors also take six hours of content-specific courses in merchandising, home furnishings or hospitality management.

Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour program provides students access to leading omni-channel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow the executives on the job.

The Global Digital Retailing Research Center hosts educational events and offers competitive industry-financed grants for student research.

Digital Retailing faculty members remain current on trends and issues through research that’s incorporated into the curriculum. Their research focuses on:

  • Big data
  • Mobile commerce
  • Social commerce
  • Omni-channel retailing
Contact Us:
College of Merchandising, Hospitality & Tourism
1155 Union Circle, #311100
Denton, TX 76203-5017 USA
Voice: 940-565-2436
Fax: 940.565.4348

Visit Us:
Chilton Hall Room Number: 331, 410 S. Avenue C Denton, TX 76201
Email us:

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Site last updated on November 25, 2015

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