UNT is the first university in the U.S. to offer a Bachelor of Science in Digital Retailing. This collaborative program between Merchandising, Marketing, Logistics, and Journalism has a focus on the merchandising process in a virtual channel. The aim of the curriculum is to prepare the student for a career in e-Commerce with content in merchandising, marketing, consumer segments, design architecture, analytical skills, and web design. The rise of retailing websites and the increased use of social marketing strategies has resulted in companies putting more emphasis on digital retail. The program is designed with a broad approach that encompasses traditional retail, hospitality, and B2B applications.
Program alumni are engaged in careers including: